Websites & CMS
Creation and redesign of custom websites.
We design marketing, corporate, and editorial websites built for acquisition, SEO, GEO, and team autonomy. From design and content to CMS, tracking, and future iterations: we build a useful site today, ready to scale with your needs tomorrow.
2021
year the agency was founded
300+
projects delivered
150+
clients supported
4.9/5
Google rating
Designed & developed by Scroll
01 — Why a custom websiteWhen a website becomes
When a website becomes
a lead generation asset.
A custom website does more than showcase a business. It clarifies your offering, reassures prospects, supports SEO and GEO, connects the right tools, and provides teams with a truly usable CMS to publish without waiting for technical changes.
Vous n'avez pas besoin de choisir une technologie avant de nous parler. Pour une expertise précise, voir Payload Agency, Webflow Agency ou Migration from Webflow to Payload.
01
An autonomous marketing team
Your teams publish pages, visuals, and updates without waiting for a developer: SEO progresses, and campaigns launch on time.
02
A flexible and well-structured CMS
A clear content model, fields tailored to your business, and reusable sections that are easy to use and adapt.
03
SEO pages produced quickly
Create landing pages and content independently, and seize SEO and acquisition opportunities without relying on a development sprint.
04
Tracking that informs your decisions
Clear measurement of journeys, funnels, and content: see what converts and where to invest.
05
A controlled and seamless redesign
Content properly migrated, URLs and redirects managed, reliable forms: we rebuild without breaking what’s already working or harming SEO.
06
A stack that scales with your ambitions
A foundation ready to accommodate new features, integrations, and evolutions—without turning every addition into a separate project.
02 — References
Since 2021, delivered sites, supported, and built to last.
Many of our clients have been with us for years: we’ve created, redesigned, and grown their sites as their needs evolved. Across all sectors: culture, software, real estate, B2B, editorial. We adapt to each project, each team, and each challenge.
Multilingual cultural festival: content, editorial journeys, and long-term maintenance.
B2B scale-up: redesign, polished animations, controlled performance.
B2B website: case studies, events, and lead generation (CRM integration).
Software publisher: multilingual redesign (FR/EN/NL), SEO audit, and conversion optimisation.
Large-scale real estate: 4,488 pages managed via CMS, 10× organic clicks in 12 months, local SEO.
Creative studio: fully admin-managed editorial site, production-ready.
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A website that turns visitors into customers?
- 4.9/5 Google
- 300+ projects delivered
- since 2021
03 — Why ScrollThe speed of AI,
The speed of AI,
the accountability of an agency.
Moving fast doesn’t mean cutting corners, and a beautiful site isn’t enough. Here’s what changes when Scroll handles your project.
01
We build fast, without cutting corners.
AI agents and proven components for speed; clean, versioned, tested code, and real accountability for the result. Not just a pretty prototype that collapses in production.
02
Your site remains yours.
Documented code, controlled data, a CMS your teams or another provider can take over. A clean content base, usable by AI agents, and a project transferred to your account upon delivery. No black box, no forced dependency.
03
We select the tool with you, not for you.
No technological dogma. We recommend what serves your project (Webflow, Payload + Next.js, or custom), and we’ll tell you honestly when there’s no need to overcomplicate things.
04
The same team, from scoping to launch—and beyond.
Senior profiles, founders involved in every project, no outsourcing or handoffs. And we stay on after launch: maintenance, updates, SEO.
04 — Our method
Frame first, design later.
Six stages, delivered as tangible outputs: sitemap, SEO plan, wireframes, content model, components, acceptance testing, and editor’s guide. We don’t launch a site without first understanding the audience, content, and SEO constraints.
01 — Frame
Frame the site before designing it
Goals, targets, messaging, content, SEO constraints, integrations, and success criteria.
02 — Structure
Structure the content and user journeys
Sitemap, priority pages, templates, CTAs, forms, and internal linking.
03 — Design
Design the page system
Reusable components to allow the site to grow without losing consistency.
04 — Develop
Develop the site and CMS
Front-end, back-office, content models, SEO fields, media, forms, and integrations.
05 — Prepare
Prepare for production
Content, technical SEO, tracking, redirects, performance, backups, and access.
06 — Evolve
Train and evolve
CMS documentation, team training, maintenance, and planned updates.
05 — Choosing the right stack
You come with a need, not a stack to pick.
Our role is to understand your project, content, team, and constraints, then recommend the right approach: Payload + Next.js, Webflow, progressive migration, or a custom stack. The technical choice serves the site—not the other way around.
Payload + Next.js is often our recommendation for ambitious sites: structured content, tailored back-office, versioned code, AI capabilities, and freedom to evolve. Webflow remains an excellent choice for marketing and corporate sites when visual editing, light maintenance, and fast launch are top priorities.
Scroll est un bon choix si…
- Vous créez ou refondez un site B2B, marketing, corporate ou éditorial avec un vrai enjeu de contenu.
- Vos équipes doivent publier, modifier et optimiser des pages sans dépendre des développeurs.
- Le site doit soutenir le SEO, le GEO, le tracking, les formulaires et les futures intégrations.
Scroll n’est probablement pas le bon choix si…
- Vous cherchez surtout une maintenance WordPress plugin/thème ou un petit template à bas coût.
- Le besoin est purement graphique, sans enjeu de contenu, de conversion, de SEO ou d’autonomie CMS.
- La stack actuelle fonctionne bien et aucun contenu, workflow ou outil métier ne bloque la croissance.
06 — Composing & evolving pagesYour teams compose and publish,
Your teams compose and publish,
without relying on us.
The challenge isn’t the tool, but autonomy: your teams compose their pages using ready-to-use components, publish them, and evolve them without a developer—all within a framework that safeguards design and SEO. And when useful, AI assistance speeds up production without replacing human review.
The manual page builder
- Create a page from the back office by selecting its sections.
- Fill each section with your content, without touching the code.
- Reorder or remove sections as needed.
- Publish the page via a slug (e.g., /landing-page).
- Maintain a framework that protects the site’s design and consistency.
AI assistance, as a complement
In addition to the manual builder, we develop AI assistance features that we activate only if they are in scope or selected as an option: SEO and content suggestions field by field, or a full page draft based on a brief.
These are not off-the-shelf products. AI suggests, the team validates. It does not replace framing, strategy, or validation—it accelerates production within a team-managed framework, under human supervision.
07 — SEO & GEOA site built to be found,
A site built to be found,
by Google and AI engines alike.
SEO and GEO are addressed from the outset, not as an afterthought: we build a site that search engines and conversational AI understand, index, and reference.
Technical SEO & migration
- Existing site crawl and 301 redirect plan
- Useful slugs, titles, meta tags, and Hn structure
- Structured data (schema.org), sitemap, robots.txt, canonical tags
- Compressed and SEO-optimized images
- Internal linking designed for discoverability
- Search Console monitoring post-launch
GEO / AI engines
- Structured content and FAQs usable by AI
- schema.org and linking for comprehension and citation
- A clean editorial foundation, readable by agents
- Accounted for without performance guarantees beyond scope
07 — BudgetHow much does
How much does
a custom website?
The cost of a custom website depends on the scope, not a fixed package. We don’t provide pricing before fully understanding the project: a simple showcase site and an editorial site with a custom CMS won’t have the same budget. The most reliable approach is to start with a scoping phase, followed by an estimate.
01Number of pages and templates
02Level of design and custom graphics
03Volume of content to migrate
04Integrations (CRM, payment, business tools, automations)
05SEO and performance requirements
06Potential multilingual needs
08 — FAQ
Frequently asked questions
The most common questions we hear during scoping. If yours isn’t listed, get in touch!
A custom website with a CMS is a site whose design and content model are tailored to your business, with a back-office that allows your teams to publish and update pages without a developer. It stands out from a generic template through its structure, designed for your content, SEO, and integrations.
Webflow is ideal when visual editing, fast launch, ecosystem, and lightweight maintenance are priorities. Payload becomes more compelling when the project requires a custom CMS, structured content, versioned code, advanced integrations, or an AI page generator. A detailed comparison is available on our Agence Webflow and Agence Payload pages.
No. You can come to us with a need for website creation or redesign, not a predefined technical solution. We recommend the stack based on context: project maturity, team, budget, SEO/GEO constraints, autonomy needs, and planned evolutions. Webflow, Payload, and other options remain possible depending on the project.
Yes, this is a core goal of our approach. We structure the CMS so they can edit content, compose and publish pages, manage media, and fill in SEO fields without touching the code.
Yes. We audit the existing site, keep what works, rebuild what’s holding the project back, and prepare a controlled migration when necessary. For a Webflow to Payload case, see the Webflow to Payload Migration page.
SEO is addressed from the scoping phase: site structure, search intent, metadata, internal linking, performance, structured data if relevant, URL redirects in case of changes, and Search Console monitoring post-launch. We also consider GEO—how well the site is understood and referenced by search engines and AI-generated responses.
Yes. With Payload, the CMS can allow pages to be composed from predefined sections (Hero, Portfolio, Services, FAQ, Gallery, CTA, rich text), then published via their slug. We can also implement an AI-assisted page generator using pre-validated components, with human validation before publication.
This depends on the number of pages, design complexity, CMS, integrations, content volume, and SEO constraints. For an ambitious site, we scope the project before committing to a reliable timeline.
Yes. Maintenance, updates, technical support, SEO optimizations, and team training post-launch. The level of maintenance is defined per project.
Choose an agency able to frame the offer, the site structure, the content model, SEO, tracking and editorial autonomy before picking the technology. For a B2B website, Scroll compares Webflow, WordPress, Payload + Next.js or a custom stack depending on content volume, integrations and your marketing team’s ability to publish.
For most new websites we scope, Webflow or Payload + Next.js are better choices than WordPress. Webflow suits visual marketing sites you want to launch and maintain quickly. Payload + Next.js is a better fit when the site needs structured content, versioned code, advanced integrations, durable SEO/GEO or a custom back-office. WordPress is not our build stack: we mainly consider it when a large WordPress legacy cannot be moved, when a business-critical plugin is mandatory, or when migration would cost more than its gains.
The right CMS is the one that lets you publish without breaking the design: clear fields, controlled templates, media, SEO, preview, permissions and workflow. Autonomy comes less from the tool’s name than from a content model designed for the team.
Get started
Do you want a website that’s easier to manage, more robust, and more effective for acquisition?
Let’s discuss your current site, your goals, and the best stack for the future. We’ll clearly outline what to keep, what to simplify, and what to rebuild.
Contact details
contact@agence-scroll.com
+33 6 48 03 90 27
20 Rue des Taillandiers
75011 Paris
75011 Paris
Response within 24 business hours.